Milieu Insight, a Singapore-based analytics startup that offers tools for accessing and analysing consumer opinion data through its platform to businesses, announced that it has received US$2.4 million pre-Series A funding led by MassMutual Ventures.
According to an article by TechInAsia, With the new funds, the company aims to expand into four new markets in Southeast Asia: Malaysia, Indonesia, the Philippines, and Vietnam.
Milieu also plans to use part of the funding to further develop and enhance its product offering.
The company was established in 2016. Milieu Insight just launched its product portfolio that includes two key offerings: Milieu Portraits, a dynamic consumer segmentation tool, and Milieu Studies that helps businesses carry out brand, advertising, or product research from within a self-serve platform.
Milieu also has Milieu Surveys, a data collection platform which launched back in 2017 that allows users to answer short questions in exchange for points that can be used to redeem various rewards.
Also Read: Singapore’s Milieu Insight raises US$730K to enhance market research platforms
Milieu founder and CEO Gerald Ang said: “Our product was designed to empower businesses with insight exactly when they need it and to ensure high-quality research solutions are accessible to all businesses.”
In November 2018, the startup secured US$730,000 in seed funding from a number of private investors that includes the name of former Rippledot Capital director Ravi Ravulaparthi.
Aside from its home market of Singapore, the company is also active in Thailand.
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