Near says its platform has a large data-set of people’s behaviour that is aimed at brands, enterprises, and publishers

Singapore-based AI-powered platform Near has landed a US$100 million in its latest round of Series D funding from private equity firm Greater Pacific Capital (GPC).

This brings the company’s total investment raised to date to US$134 million. Its earlier investors included Sequoia Capital and JP Morgan.

Anil Mathews, Founder & CEO, Near, said: “With the new funds, we will be launching a suite of new data products, powered by our core platform. These funds will help us strengthen our position in existing markets and expand our presence in key strategic markets.”

Near claims its platform has the largest data-set of people’s behaviour in the real-world that is aimed at brands, enterprises, and publishers. Databases of location, transaction, and other unique real-world signals can help with data enrichment and marketing, in a privacy-led environment.

Near’s Software-as-a-Service (SaaS) product, Allspark, enables end-to-end marketing automation for clients and partners across over 20 countries.

Ketan Patel, CEO, GPC, commented, “Near provides insights into human behaviour by analysing where people are, and combining that with a multitude of data points to predict and influence behaviour. Given it does this across the globe in a privacy-protected manner, it is well-positioned to create an exciting new space that delivers value to both people, and those that wish to build relationships with them.”

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Near is present across Asia-Pacific, the US, and Europe with client portfolios such as News Corp, MetLife, Mastercard, and WeWork.
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