SuperGaming, a Singapore-headquartered social gaming startup, announces that it has raised US$1.3 million seed funding from venture capital firm Dream Incubator, AET Fund (the venture arm of Akatsuki, the Tokyo-listed gaming and entertainment company), and early-stage investor India’s Better Capital.
According to an article by YourStory, SuperGaming said that it will use the funds to build its social platform, partner with other popular games, and expand its team.
The startup expresses its plan to go international in 2020 by revealing that it’s currently targeting customers from Tier I markets.
The founding team of SuperGaming Munehiko Eto, MD of Dream Incubator India, said: “Ability to create a high-quality game, and not just marketing, is the key to success in the gaming industry. We believe they are best placed to capture the market”
Founded in 2019 by Roby John, Navneet Waraich, and Sanket Nadhani, the company is headquartered in Singapore and has its development office in Pune.
“Globally, games like Fortnite are becoming the new social network. They are a much more fun and authentic way of hanging out with friends than commenting on photos. However, the problem with large scale games like Fortnite is that they are restricted to a more hard-core gaming audience, typically the young male demographic. What we are building is a party hub around casual games, which are played by a much larger audience to the tune of billions,” said John.
According to a study by KPMG and Google, the gaming industry is expected to become a US$1 billion opportunity by 2021, with women gamers increasing in number.
“Most gaming platforms are built for the young male audience and end up becoming a toxic place for girls. By having a wide genre of games and being very conscious about how we build SuperGaming, we want to make a fun place for girls to hang out as well,” added John.
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