Working at a startup will not just change the way you work, think and play. It will even change the things you say, whether you realize it or not

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Many of you might not believe that working in a startup will not just change the way you work, think and play. It will even change the things you say, whether you realize it or not, when you talk to your startup fellows, you tend to use terms as such and your corporate friends may not even understand 50% of them. That serious!

If you are startup people, please share this with your friends who still don’t quite understand startups.

If you’re new to this, give us a ping and we will explain things that you don’t understand.

Also read: Startup people vs. normal people, in video

Here’s the explanation of some of the terms we used in the video:

Pivot –  change business direction

Head of People/Talent/Chief Heart Officer – Head of HR department

SEO – stands for Search Engine Optimization. For example, your Google SEO reflects how well your website ranks on their engine. Let’s say if you own an e-commerce site in Malaysia, if your website is displayed in the first page on Google search results when people search for “ecommerce in Malaysia”, it means your Google SEO is doing well.

Navbar – Navigation bar, it’s usually the top part of a website with tabs

Hover – when you move your mouse pointer to a location

Note: You may argue that Navbar and Hover is too IT and technical. This is exactly why you should know these because most startups are tech-savvy.

Customer Love – fancy name for customer support, but really not that fancy because startups usually need to acquire market share i.e. customers very fast, therefore they need to make customers feel “loved”

Growth Hacker – a name created by a pro in startup ecosystem. Growth Hacker is more than just a marketing person in a traditional sense. A Growth Hacker usually practices a scientific approach to come up with a marketing strategy.

Pain point – refers to problem. Most startups have huge goals of solving problems that are a pain in the ass  in different industries.

Lowest hanging fruit – most potential customers, the easiest target

Ecosystem – In order for startups to blossom, they need a community that helps one another. That’s why it’s an Ecosystem of startups, community builders, investors, accelerators and incubators.

Scale business operations – Most startups will not say they have “branches” in different areas.

Minimum Viable Product – a product that offers the minimum basic requirement for your customer’s need

Landing Page – in simpler terms, basically the first webpage you would show to your potential customers to pitch your products to them for awareness/sales conversion

Optimized – startups usually use a lot of ‘optimized’ when it comes to the marketing/IT side. When it comes to website, that usually refers to speed, UI and UX.

Artificial Intelligence/A.I. – This is a huge thing in startup scene. Ever heard of Google’s Go which beats the world class Go expert?

Voice Recognition – That’s how your Siri/Google Voice responds to you.

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