The Fang Tian platform has three mobile apps catering to the different roles that complete the property transaction process
(L-R) Quah Chai Ming (COO, Fang Tian), Su Heng (Wu Ling Technologies), Howard Ong (Fang Tian co-founder & Exec Chairman), Tan Koon Swan, Angela Christine Tan (CMO, Tokyo Marine Malaysia), Tony Chieng (Head of RHB Trustee Berhad)
Malaysia-based tech startup Fang Tian has recently launched a real estate mobile app platform. By streamlining real estate marketing resources, Fang Tian aims to support both developers and agents with efficient data connectivity to uncover additional projects and lead channels for improved sales revenue.
According to Howard Ong, co-founder and Executive Chairman of Fang Tian, the target is to transact 30,000 properties on the Fang Tian platform within the first 36 months, with an estimated US$2.45 billion in transaction value.
The Fang Tian platform has three mobile apps catering to the different roles that complete the property transaction process, namely the real estate agents, real estate agencies, and property developers.
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The real estate mobile app platform is developed jointly with Wu Ling Technologies, China’s first real estate SaaS (Software as a Service) marketing system provider. Wu Ling lends their technical expertise to this joint venture in ensuring a smooth and successful development of the app.
“We are pioneering a mobile internet property transaction platform in Southeast Asia that is efficient, transparent and credible. The effectiveness of Fang Tian is driven by connecting networks of property developers with real estate firms and negotiators, based on a result oriented pay-for- performance business model,” said Ong in a press statement.
During its launch event, Fang Tian inked agreements with RHB Trustee Berhad as its fund trustee to ensure secured payment of fees, and with Tokio Marine Malaysia as its insurance partner.
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Image Credit: Fang Tian
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