What’s the big deal about Apple Store’s first store in Southeast Asia? Well, check out these tweets!

Apple

After months of preparation and hype, the first Apple Store in Southeast Asia has finally launched with great fanfare. It is located right in the heart of Singapore’s shopping district Orchard Road.

This reporter braved the crowds and jostled with the Apple fans (just kidding) to bring you a quick peek into what is arguably the most anticipated opening of any retail store in this country.

Here they are in tweets.

Some of the more ardent Apple fans actually queued up overnight! The horror!

Patrons snaked through the long queue. But luckily, it moved fast. Curious onlookers were snapping pictures outside the store.

Apple Store employees attempted to rouse the crowd by break into loud cheers — with almost religious fervour — and high-fives. Most of the patrons obliged — some, begrudgingly (it’s just a frigging retail store, after all).

I have to admit: Apple really knows how to roll out the red carpet for its customers. It’s hard not to get caught up in all the feverish excitement.

I finally made it into the store. It looks, well, pretty neat, I guess.

Though to be honest, on first impressions, it doesn’t look too different from any licensed third-party Apple retailer.

No! Don’t indoctrinate the kids, too!

There is a spiral staircase that leads to the second level.

Here is a view of the queue from the second level of the store.

There are free classes that teach Apple users how to use their products.

Here’s a giant LED screen to show off how cool Apple’s advertisements are — because it can.

There are walls and walls of Apple accessories. Take your pick.

Apple’s knack for awesome designs and aesthetics is on full display here.

Fake trees help to make the Apple Store look less sterile.

Did I mention every patron gets a free Apple t-shirt regardless of whether they purchase an item? Sweet!
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