Tokopedia introduces its new product to Indonesia’s Vice President Prof. Dr. (H.C.) K.H. Ma’ruf Amin
Indonesian e-commerce giant Tokopedia today announced the launch of Tokopedia Salam, its new curated channel for Muslim-friendly products and services.
The channel aims to help customers purchase halal-certified and Muslim-friendly products and services including food, beverages, fashion and beauty products.
It also enables customers to purchase sharia-based financial products (such as mutual funds) and donate to their chosen charities.
Tokopedia is also looking forward to introducing pilgrimage (umrah) packages in the channel.
According to Garri Juanda, Head of Tokopedia Salam, the company found out through research that more than 80 per cent of its users have the needs to purchase halal-certified food products. More than 85 per cent of its customers also have the need to purchase in the Muslim fashion category.
The launch of the product is in line with the trend in regional tech startup ecosystem, where companies are trying to cater to the needs of Muslim population in Southeast Asia through sharia-based fintech services or halal-certified travel and tourism packages.
Venture capital firms such as Gobi Partners have also included “taqwa tech” as a preferred vertical for its recently launched funds.
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Image Credit: Tokopedia
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