After successfully raising an undisclosed pre-Series A round from Tune Group’s Tune Labs, Touristly is now in the process of integrating its travel activities platform with Tune Group companies and brands
(L-R) Touristly CEO & Founder, Aaron Sarma and Gareth Lim, Co-Managing Partner of Tune Labs
After a recent win at Pitch@Palace Malaysia, Malaysian travel startup Touristly announced today that it has successfully secured a strategic investment from Tune Labs, a Kuala Lumpur-based startup incubator and accelerator headed by Tony Fernandes, Kamarudin Meranun, and Lim Kian Onn.
The platform is currently working to integrate its services with the airlines, hotels, travel loyalty programs and travel agencies in the travel booking path.
Kicking off this partnership was Touristly’s integration with AirAsia BIG loyalty, allowing members to earn AirAsia BIG Points when they use the travel platform to create and book their holiday itineraries, followed by an integration with Tune Hotels, providing on-ground activity concierge services.
“We are very excited to be part of the Tune Group family as it complements our services for travellers and tourists. After a traveller books their flights and accommodation, the natural next step is to plan the holiday itinerary itself and this is where we come in,” said Aaron Sarma, founder and CEO of Touristly, in a press statement.
Launched in 2015, Touristly emerged as one of the two winners in the inaugural Pitch@Palace Malaysia and will be heading to Pitch@Palace Global at St James’s Place in the United Kingdom come December 2016. Established by the Duke of York, Pitch@Palace is a platform for showcasing technology startups to a global audience of influencers.
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