The US-based company’s clientele includes Rolling Stone, Under Armour and Sephora

Vertex Ventures Israel is co-leading a US$22 million Series C round in customer personalisation startup Dynamic Yield. The other co-lead investor is Israeli VC firm ClalTech, according to a report by TechCrunch. General Partner of Vertex Israel Aviad Ariel, and Claltech’s CEO Daniel Shinar will join the company’s board of directors.

Other investors include Chinese internet giant Baidu, Global Founders Capital, Bessemer Venture Partners, Marker LLP and Innovation Endeavors.

In a press release, vice president and general manager of Baidu USA, Alex Cheng, said that advertisers need to leverage on web, mobile and email customisation to yield a greater customer ROI, and believes that Dynamic Yield can help businesses achieve this objective.

Founded in 2011, the New York-based startup uses machine learning tools to create hyper-targetted customer experiences across all platforms. These include A/B testing, messaging, customer segmentation, recommendations and personalisation, all designed to build a holistic and detailed profile of each customer.

Dynamic Yield claims its solutions have had a significant positive impact on its clients. For example, UK-based women’s fashion e-commerce platform experienced an increase of US$15 million in profit after it integrated these business tools.

Currently, Dynamic Yield target four industries: e-commerce, media, B2c marketing, and travel. Among its high profile clientele includes sports brand Under Armour, English football team Liverpool, American pop culture magazine Rolling Stone, and beauty chain Sephora.

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Image Credit: Dynamic Yield

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