Video may have killed the radio star but it’s definitely giving life to e-commerce. Let’s talk about it in Echelon Asia Summit.

Video is the way to go. At least that’s what this study is saying when it projected that video will make up 80 per cent of global internet traffic in 2019. As it stands, video content is already 74 per cent of internet traffic so an increase of 6 per cent in 2 years is not really that much of a stretch.

Over the past year, as you browse through the different websites and even through your social media timeline, you may have noticed the increasing number of video content. Social media platforms have made it easier share videos with features that encourage video content, mostly in real time (hello, Facebook Live. And Instagram stories. And Facebook Stories. And…you get the idea).

It didn’t take too long for businesses to get in on it.

And they’re getting really smart about it.

We’re talking about quick recipe videos for food websites and user-generated tutorial videos for cosmetics. There’s also short product feature videos in online marketplaces in lieu of tight, blown-up product photos. There’s even those (somewhat annoying) product video ads you can’t skip while watching some videos in Facebook and YouTube. Video sells.

Yes, video is the way to go and we’re talking about it in Echelon Asia Summit 2017.

Join Akira Morikawa, co-founder of video startup C Channel, as he talks about opportunities in content and video e-commerce in East Asia and Southeast Asia in Echelon Asia Summit 2017. C Channel is a Japan-based, female-focussed lifestyle magazine and video site showcasing content related to fashion, food, and travel, that launched in 2015 with US$4.1M in funding.

Morikawa will talk about the current video trends as Asia embraces mobile video and user-generated content in a fireside chat held in the Future stage, accessible to all pass-holders.

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Echelon Asia Summit is a tech conference (June 28-29, Singapore) and year-long digital platform attracting international speakers, founders, investors and professionals.

New in 2017 is Echelon Thailand’s digital platform. Get immediate access to exclusive insights, participate in discussions and engage with the speakers and fellow attendees directly on Echelon’s digital platform, the moment you register (accessible from the Ecosystem page). What’s more, the digital platform will be accessible all-year even after the conference, so kickstart your Echelon experience today and embark on a year-long journey of discovery.

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About Morikawa

Akira Morikawa is the co-founder and CEO of C Channel, a female-focussed lifestyle magazine and video site showcasing content related to fashion, food, and travel. A graduate of the University of Tsukuba, Morikawa joined Nippon Television Network in 1989. He received his MBA from the Graduate School of International Politics, Economics, and Communication at Aoyama Gakuin University in 1999 and joined Sony Corporation the following year.

Prior to C Channel, Morikawa he served as Executive Vice-President of Hangame Japan Corporation beginning 2006. When Hangame Japan changed its name to NHN Japan Corporation in October 2007, he was appointed as Chief Executive Officer of the company. He concurrently served as Chief Executive Officer of Naver Japan in addition to his duties as CEO at NHN Japan, which changed its name to LINE Corporation in 2013.

Morikawa retired from LINE in 2015 before founding C Channel.

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Feature image credit: yarruta / 123RF Stock Photo

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