Or just drop us a note to REALLY be heard.
We never claimed running conferences in each city of Southeast was ever going to be easy.
Here’s an open secret: Despite a global team spread across Asia – e27 does not have offices in any of the countries we hold conferences in.
Our strength lies in listening. What we have are close, long-term partners on the ground that we work with hand in hand to bring our conferences and platforms to the next level.
Similarly, Echelon is set to be not just another tech and entrepreneurship conference. As we grow into a comprehensive platform – we crave for ecosystem intel, for on-the-ground insights. So we know you do too.
With narratives so diverse, social listening undeniably crucial
One thing we do want to share, however, is the importance of Southeast Asia’s stories, which is where our strategic partnership with social intelligence platform 20/Twenty, powered by data analytics powerhouse, Circus Social, comes in.
We wanted to make sure that we were listening to what our audience wanted on the ground – and create content that matters to them. We also wanted ears on the ground during our conferences so we could get real-time reviews, feedback from events as well as insights on what our attendees benefitted from.
Let’s face it – sometimes what helps you bring your business to the next level, are the hard truths.
Also read: Some old, some new, all fresh: Echelon Thailand returns to Bangkok May 2017
Prerna Pant, Co-Founder and COO, is a digital strategist turned business leader with global experience in marketing and communication. She drives growth and business success at Circus Social.
“The ability to listen to and understand your audience is not enough today – publishers and content creators must be nimble and proactive enough to tweak and curate in real-time. Our partnership with e27 allows both teams to find insights from attendees and speakers – and capitalise on trends as they happen,” says Prerna, who emphasises that several clients have been able to better allocate spend, engage with the right influencers, and avert crisis situations by using 20/Twenty for digital data analytics.
Here’s how we plan to utilise CircusSocial’s 20/Twenty Social Intelligence Platform
- For Ecosystem insights and intelligence
- For cutting through the noise on trends and conversations
- For keeping up with fast-paced changes in the ecosystem
- For overcoming language barriers
Curious? We’re partnering up to bring you a deep dive into CircusSocial’s offerings and 20/Twenty’s unique features first-hand in Bangkok this coming May 15-16 at Echelon Thailand 2017!
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We still love good old conversations – so drop us a note at contact@e27.co to explore ways to be a part of our upcoming Echelons in the messages, or just ping me in e27’s new Chat function!
The post We hear you: e27 partners with Circus Social to refine social listening appeared first on e27.