The company creates products to ensure the safety of passengers while travelling in their vehicle via the use of telematics and connected car technologies
Trak N Tell Co-founder Pranshu Gupta
Bits N Bytes Soft, an automotive telematics technology company operating under the band name Trak N Tell, has raised an undisclosed amount in funding from a group of business people, including Brian Acton, Co-founder of WhatsApp.
Trak N Tell will be deploying the funds towards product development and business expansion.
Started in 2007, Trak N Tell provides customised telematics solutions to vehicle manufacturers as well as vehicle owners. It offers a GPS product that allows vehicle tracking, remote engine immobilisation as well as monitoring of engine health.
Trak N Tell creates Internet of Things (IoT) and Machine-to-Machine (M2M)-based products to ensure the safety of passengers while travelling in their vehicle via the use of telematics and connected car technologies.
Coupled with its cloud infrastructure, Trak N Tell is able to relay vehicle information in real-time from the vehicle to its customers’ smartphones via the Trak N Tell mobile app. The ability to surf web on-the-go is just one aspect of automobile connectivity.
Based out of Gurgaon, the company counts OEMs as well individual car and bike owners among its customers.
Pranshu Gupta, CEO, Trak N Tell, said: “We will be launching a superior safety solution for individual car and bike owners as compared to the present devices available in the market. Our aim is to offer an Indian version of connected cars that are available in Europe and North America. While the quality is in parity with international standards, our prices will be set in accordance to the Indian market.”
Acton said: “Pranshu has extremely interesting plans for the Indian automotive market and I’m very excited to help him scale his business further as an investor. I’m very pleased with the results of the company to date. It is great to be part of Trak N Tell.”
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