If you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter
We all know that guest posting is the single most important strategy for growing your blog readership and platform. Before diving deep into the ocean of Search Engine Optimisation (SEO), let’s define our terms.
‘Guest posting’ means writing and publishing an article on someone else’s website or blog. Bloggers need good content. By being a good guest blogger and adding value to someone else’s blog, you’re going to build relationships with other bloggers.
We have been occasionally warned that we should not do guest blogging to get links and not use guest bloggers to create content for your site. Just cut it out.
Matt Cutts recently announced why you shouldn’t use guest posting to build links. If you have to choose between getting people to guest post on your site or guest posting elsewhere, do the latter.
Guest blogging is not dead. Ignore such rumours. It is one of the most important elements.
It’s the perfect time to start guest posting and make a leap into the SEO world. Let’s get into the benefits of solely prevailed by guest posting.
- Getting links from authoritative sites is a great way to raise a domain’s search ranking
- Social sharing and engagements from popular account is helpful
- Guest posting is excellent for search engine ranking
- It helps you introduce you to the newest blogs, people and community altogether
- You get likes, shares and comments on other blogs and it is redirecting to your profile
- Guest post makes your digital reputation glow
- The more the profile as a guest poster, the more reliable and qualitative blogger you are
- Guest blogging gives you win-win situation unlike any other SEO factors
- Guest blogging saves you from spamming
- It has the privilege to invade any Google updates if it is done legit
- It showcases easily on the web
- It not only builds domain authority but also helps improving search engine authority
You must be thinking that it is showing less impact nowadays, right? No, it is just a myth. The reason guest posting won’t work the same way it used to is because companies are trying to guest post on irrelevant blogs. The content they are publishing isn’t high in quality either. In other words, they are trying to do the bare minimum to get a link.
People do guest posting on all the irrelevant sites which is the worst case. Getting links from them to your new revenue + associates site is fairly easy, but it won’t create any positive effects. In return, Google will start considering you as a spam.
Also, it is very vital to note that Google hates spammy content, but as long as your guest post is original with good-to-great quality on a site known for quality content, it won’t have any problem.
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