“Asia is our fastest-growing market outside the U.S.”
Data is the name of the game, and for businesses, localisation and location intelligence can add a whole new dimension, which can possibly give the edge in targeting the right customers. Launched in 2009, location-awareness service company Foursquare counts 45 million app users globally, although it is making a big push for partnerships and API access, wherein businesses use the platform for its location services and location intelligence.
“There are nearly a dozen partnerships to announce, proving that customers in Asia are using Foursquare’s location intelligence to build contextually aware solutions for AI, AR, O2O commerce, ride-sharing, messaging and more,” writes Steven Rosenblatt, President, Foursqure. “Today, Asia is our fastest-growing market outside the U.S.”
Along with the announcement, Foursquare highlights that it is now the exclusive location partner of Chinese messaging service WeChat outside of China. In addition, WeChat’s parent company, Tencent, uses Foursquare in its QQ and Qzone social applications. The company counts other regional startups — or ones that are popular among users in Asia — in its partner lineup: Path, Momo, Samsung, LG, Carousell, Travel Japan WiFi, and Uber.
Along with its push toward the region, Foursquare has announced the appointment of key personnel tasked to drive its expansion in the region:
- Jeremy Geiger, Head of Enterprise Business, Asia-Pacific, was formerly founder and CEO at Retailigence;
- Allen Wu, Senior Business Development Manager, formerly with Baidu, Nokia, Lenovo, and Dell;
- Hyounil Choi, Senior Technical Account Manager, formerly with Naver, LINE and SAP.
The Asia-based team will “offer on-the-ground technical support and local language fluency, and work hand-in-hand with partners as they design location-powered products,” writes Rosenblatt.
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