No-code tools are on the rise, and a YC-backed company called Snapboard is looking to join the fight.
Snapboard, led by solo founder Calum Moore, started when Moore decided to build one product a week for a year as a personal challenge. In the second week, he realized just how many apps and services it took not only to build the product, but to post about it on social media.
He wanted a way to manage all those apps and tools from one dashboard. So he built Snapboard.
Snapboard allows users to link and manage a wide variety of apps and platforms in a single, customizable dashboard. Users can create boards that act as internal tools without getting the product or engineering team involved for an internal project. Moore describes it as “Airtable, but with all of your data already in there.”
More than 50 apps are available on the Snapboard platform, including Shopify, Dropbox, Google Analytics, MailChimp, MongoDB, MySQL, Trello, Zendesk and many more. Moore isn’t concerned with onboarding new integrated apps for Snapboard, as most of the popular tools used by startups and tech firms are API supported.
The use cases are innumerable, which is just as challenging as it is beneficial. Moore detailed a few examples, including building boards for each individual customer, combining Stripe data with emails sent through Mail Chimp to try to target behavior.
However, the flexibility of the platform means that it can do almost anything, but only if you know what you want to do with it. It can be difficult to evangelize for something that is so nebulous, and can be used so many ways.
Moore says the key is to sprint on building out the template library for Snapboard, offering new users a multitude of options as inspiration.
Snapboard offers a free tier, and then charges $10/month/seat for more advanced features. Thus far, the company has 3,000 registered users and around 230 WAUs.
The company is targeting tech companies but sees the potential for other industries to tap into Snapboard’s internal tool-making platform.
Beyond the difficulty of messaging a platform that can be used in countless ways, Moore identifies UX design as one of the company’s greatest challenges.
“We’re taking something only developers used to be able to do and making it available for everyone else,” said Moore. “If you give a developer a platform, they’ll work their way through it. They’ll find some way to make it work. Whereas, with less technical people, they want products to be very obvious and easy to use. So, for us, it’s about delivering that kind of technical experience in a really non-technical way.”
Snapboard has raised a total of $150K from Y Combinator and will present in the upcoming demo day.